You have just spent about $1,000 in marketing dollars (possibly more!) to get a prospective resident in for a tour. You are close to the “finish line” and to gaining another coveted move-in. Then come the stacks of documents to be completed and executed. Everything slows down to a snail’s pace. Your sales counselors move away from talking about amenities to talking about forms. This tedious, time consuming process can kill a move-in and demoralize your sales team in the process. It doesn’t have to. Read about how automation creates a faster, more organized admissions process and how you can keep your sales team focused on sales, not paper chasing.
Check out the article on Senior Housing Forum.